About
Dr. Brandi Pettijohn created Humanistic Technopractice as a framework to use when creating digital projects. Humanistic Technopractice informs user experience research - focusing on the stakeholders brand and storytelling goals and merges them with the ways audiences make meaning when interacting with digital storytelling vehicles (i.e. Social Media, AR, VR, or Mixed Reality) while implementing aspects of pleasure and care in the production using qualitative (interview, ethnographic, survey) research methodologies. She focuses on fostering meaningful interactions between users and clients, exploring ways to make public-facing digital media productions less harmful and more inclusive for those that interact with them. Dr. Pettijohn received her doctorate Georgia Tech in Digital Media and is based in Atlanta, GA, but travels light, well, and often.